About: All financial information of the company can be kept in the financial reports. There are a lot of reports submitted annually, semi-annually and quarterly.

Supply:Every new business has to be registered with the official company register. Business should mainly bring profit. However, the founders sometimes don’t have enough experience and make many mistakes. This leads to losses instead of profit.

About: Whereas Oxford dictionary consists of 615,100 words, so some companies use brand stretching - using a leader-brand to launch a new product in a new category.

Supply:As all brand names are registered and protected by law, no one else can produce the same product under such brand name. It is very hard to create a new brand name, as more than 365,000 brands were registered in October, 2000 by American Patent Organization.

About: Brands always add value to products. That is why branded products seem to be more expensive among other ones. But if we pay more, we want to get a better quality, and it is not guaranteed. All in all, brands are one of the moving forces of globalisation.

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