About: Almost all of contemporary discoveries have been based on previous inventions, so we should give credit to those talented inventors, who laid the foundation for our comfort.

Supply: Let us remember the most crucial inventions and their creators, who paved the way to our easy-going life.but there are some inventions that date back centuries, but are still the core of the modern science.

About: Whereas Oxford dictionary consists of 615,100 words, so some companies use brand stretching - using a leader-brand to launch a new product in a new category.

Supply:As all brand names are registered and protected by law, no one else can produce the same product under such brand name. It is very hard to create a new brand name, as more than 365,000 brands were registered in October, 2000 by American Patent Organization.

About: Brands always add value to products. That is why branded products seem to be more expensive among other ones. But if we pay more, we want to get a better quality, and it is not guaranteed. All in all, brands are one of the moving forces of globalisation.

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